A game that makes it easier for home buyers to think about risk—and harder for them to make a bad decision.

Architects and builders can use it in their office with prospects—or even send the prospect home with the game.

And realtors can use it with clients when touring a zero energy home.

In terms of decision making there being two types of costs when buying a house.

The Lucky Game makes it easier to think about risk—and easier to make a good decision.

One: Those that are visible, certain and very easy—effortless, in fact—to think about.

Two: And those that are obscured, uncertain and difficult to think about or fully grasp.

(Of course, the most difficult type of cost to think about is risk—and, yes, risk is just another type of cost!!!)

Unfortunately, most people exclude this second type of costs from their decision making process - and end up choosing the riskier/more expensive option.

What can we do?

We can make it easier for home buyers to think about these risks and costs.

Think about risk =
Make a better decision   

Make the differences between a conventional house and a zero energy house more immediate and urgent to your clients!  

Make it easier for your clients to see the true costs of a conventional house! 

Help your clients avoid the amnesia that affects so many home buyers!

Protection Against Home Buyer’s Amnesia

When people buy a house you’d think they never saw a person who had a furnace die on them in the middle of winter and need an emergency repair or heard of a roof leaking or of a person complaining about their heating or electricity bill. There seems to be a kind of amnesia during the decision to buy a home. 

It’s easy to think that it would be hard to get a person to ignore a major expense but, in fact, we’re hardwired to make these mistakes. Our brains do it automatically and effortlessly. And that’s why the mistake can escape our notice. 

Home buyers are not pricing certain risks when they buy a home and, as a consequence, frequently opt for homes that are energy inefficient, costly and expose them to certain health risks. In other words, people who don’t think about the risk are far more likely to make a bad decision.  

The game helps people think beyond the present—and so make a better decision. It connects people to distant events and changes their perception of the risks and costs of a conventional house. It gives them some immunity from home buyer’s amnesia.